Selling Your Home

For most families, selling their home is one of the biggest financial decisions they will ever make. The process can be daunting, with many important questions that need to be answered. Choosing the best Realtor to market and sell your home can make all the difference, turning an otherwise difficult, stressful process into a comfortable, informed experience that you are in control of. As a top Toledo area Realtor, I will make sure that you get the best price for your home, in the least amount of time.

•   My automated Home Feedback System guarantees you will always be informed! more...

• I analyze and determine home values in the Toledo area every day. As a top real estate expert in this market, I can help you determine what your home is worth in the current market. Then, as an experienced professional, I'll market your home and negotiate on your behalf to sell your home at the best price possible.

• I will aggressively market your home not just locally, but on a national basis. Through my professional contacts and affiliations, as well as my advanced technology tools, I can instantly put your home listing in all of the places qualified buyers are looking. Within minutes, I can alert every Realtor in the Toledo area, as well as national firms that specialize in helping people relocate to new areas.

• I will come to your home and personally advise you of how to best prepare your home to get the highest price, in the shortest amount of time.

• I will protect your best interests throughout the entire process. You can leverage my years of experience as a top real estate professional to answer all of your questions about every aspect of the selling and closing process. You will be informed and in control, every step of the way. It's my job to make sure your home selling experience is as comfortable and painless as possible.

• 24-Hour Recorded Information... I have a unique telephone marketing system that I would love to share with you. This marketing system allows me to find buyers quickly and for buyers to discover the wonders within your home.

• Reflective Signage... The For Sale sign that will be placed in your front yard will attract buyers 24/7! My signage is reflective... allowing even those night-owls that drive by to instantly notice the sign that lights up as soon as just a hint of light is present. Buyers let me know they really see my signs!

• Coloring Books... Your home stays top-of-mind with the parents and their kids! I provide customized coloring books featuring the rooms of your home for buyer's children to take with them. Children are an important and often forgotten part of the home purchase decision and we want to include them in the process. I also provide crayons for the children to take after they leave your house.

• Internet Advertising... The Internet is the newest opportunity to market your property to millions of people regardless of where they live. More and more buyers are utilizing it either as an initial search vehicle or to go back and revisit places they have seen. I will market your home on all the major Internet home search sites focusing primarily on Realtor.com with multiple pictures and prompts towards my 24-hour recorded information service.

• MLS... The most important vehicle to market to other agents is the Multiple Listing Service. Listing on the Toledo MLS instantly reaches virtually every Realtor in Northwest Ohio that participates in the MLS Realtor boards. The MLS listing provides extensive information on your home, as well as specific instructions on how to show it. In just minutes a Realtor can enter a computer search for the specific parameters they are looking for. Matches appear in full color on their screen where they can be printed out or e-mailed to prospects. Because the MLS is such a powerful tool, I spend a great deal of time writing and critiquing each listing before it goes “live.” Good agents scan the MLS daily to see what is “new.”

• Marketing To The Public... Ultimately, another family will purchase your home, not a Realtor. This buyer can't buy if they don't know it is for sale. Some buyers still have no agent and are just casually "looking." For others, it is possible that their agent might not be aware of your home right away, or might forget to show it to them. That's where my "public marketing awareness campaign" comes in. I market your home constantly to ensure that any family "browsing" for a home in the newspaper, home magazines, on the Internet, or just driving around, will be sure and find you. This is done through “talking ads”, brochures, a Tour of Homes (or Open House), and extensive advertising.

• Brochures... High quality, full-color informational brochures will be immediately created for your home to be given to all potential buyers and agents. This "take home" material helps the buyer remember the special features of your house. I make extensive use of photographs since most people remember what they see more than what they read. These photos will also be used in advertising and on flyers. On the reverse side of your informational brochure, approximately 10-12 other area homes for sale may be shown. This wonderful feature allows YOUR home to be featured on 10-12 other brochures as well. This cross-selling feature allows many other people, who may not drive by your home regularly, to see that it is for sale. This is just another effective form of unique marketing that I will focus on to get your home sold quickly and for the best possible price.

• Backed By The Best... Averaging three times the production and more advanced industry education than other agents, RE/MAX Associates are truly "The Real Estate Leaders" in quality customer service. Customer satisfaction is reflected in our high, industry-leading rate of repeat and referral business. Affiliation with the global RE/MAX network provides me with multiple competitive advantages in serving your real estate needs. From national television advertising to personal advertising, as a RE/MAX Realtor I enjoy brand-name recognition worldwide. Belonging to the real estate network with the most market presence and market share, RE/MAX has the most to offer you.

• Community Involvement... I Live Here. I Work Here. I Give Here. Northwest Ohio is my home too. I look upon you as more than clients, you are my potential neighbors and friends. I want to welcome you and make your transition to a new home as pleasant as possible. And I look forward to having a long relationship with you as the years go by. RE/MAX Central Group agents love our community. Our love is reflected in the actions of our team in and out of the office. Many of us give back through volunteerism and financial support to various groups. We have an investment in our community to keep it strong.

• Personal Touches... The little things I do.... Service worth telling others about. That is how my business grows. It is not just the negotiations and the skills that set me apart. It is the little details that help turn my clients into raving fans. Here are a few of the things I do to provide service worth telling others about.
  - Weekly Updates - Communication, Communication, Communication!
  - Utility Set Up & Disconnect Assistance.

I would love to assist you with your home sale and look forward to getting to know your family. Please share some information with me regarding your home and your goals. I look forward to working with you.

- Karen Pierce